Så er den tilbage!

Når jeg legede fin dame som lille, var det med blå øjenskygge, akkurat som min mor havde det dengang, og med en dunst af 4711 Kölnerwasser, hengemt i vores gamle medicinskab af træ. Faktisk er 4711 også en slags medicin, skabt af en apoteker i Køln, til at gurgle mund og modvirke blister, men blev populær som et frisk modstykke til datidens tunge parfumer (navnet 4711 kommer af apotekerens husnummer). Og hvorfor skriver jeg det, lige her midt i modeugen? Jeg har flere gange spået, at den bliver hot igen, og nu lå den dér, i goodiebag’en hos Ole Yde. Showets yngre publikum kendte den overhovedet ikke, og dem over tredive, der kendte den, studsede måske lidt, fordi den har ry af hengemte tider. Men bare vent.

When I was playing grown up as a child, it was always wearing blue eye shadow, like my mother did at that time, and with a lot of 4711 Kölnerwasser squirreled away in our old wooden medicine cupboard. And 4711 is actually a kind of medicine, created by a pharmacist in Cologne to gargle and neutralize blisters, but it became popular as a fresh opposition to the very heavy perfumes at the time. And why am I telling that right now in the middle of fashion week? Several times I have predicted the revival of 4711, and yesterday I found it in the goodie bag at Ole Yde. The younger audience at Yde didn’t know it at all and everybody thirty plus probably wondered what it was doing there. Just you wait. 

Foto: 4711